Brand identity / Website design / Print communication / Copywriting
In 1813 the great English landscape painter J.M.W. Turner designed and built a small villa, Sandycombe Lodge, on a plot of land near the Thames at Twickenham. He was aided in this venture by his friend, the architect John Soane, whose design influence is apparent in the building. The house had, over the years, fallen into disrepair, and in 2012 Turner’s House Trust approached Fizog Design for help in their ambitious conservation and accessibility plans. We developed branding, including a logo, website and a range of supporting collateral and provided copywriting to bring the vision to life and to highlight the urgent need for funding. The Trust was successful in its bid to secure Heritage Lottery funding, and conservation of Sandycombe Lodge was completed in 2017.
Fizog understood immediately that the brand should both reflect the 19th century context, and generate interest in its relevance today by looking lively and contemporary. Fizog Design helped us understand the design potential and the constraints. Their marketing expertise and appreciation of the Trust’s objectives (and their historical knowledge) underpinned the website approach, and they also wrote content for the site. We have already had compliments on our updated website and logo and I’m sure JMW Turner himself, if he’s watching, must be satisfied that 21st century digital interpretation does justice to his house!
Jenny Pearce, Trustee, Turner’s House Trust