Brand identity / Print communication / Photography and art direction / Brand guidelines / Annual report / Website design / Template design
The International Federation of Spirits Producers is the trade association for the worldwide spirits industry, set up to protect consumers against counterfeit produce. Active in over thirty countries and with a membership including the nine largest spirits companies, the IFSP works closely with trading standards officers and other agencies. We created a brand identity built up from a circular ‘interlocking’ symbol to convey collaboration, and art directed the IFSP’s annual report, ensuring images played to the collaborative nature of the federation rather than be identifiable with any particular brand. We also designed a revamped website, office templates and stationery, and helped the federation manage their brand assets through a comprehensive set of guidelines.
